The food manufacturing industry and creative marketing are great bed mates. How many times have you walked through the grocery store and your eye caught a new product that promised great things? Maybe the product says that it is full of real fruit, or the product helps maintain a healthy heart. Maybe the product offers to clean your house, babysit your kids and walk your dog too (I wish!). The point is, the marketing on the packges of processed food make lots of promises and claims, many of them which are false or the product cannot actually deliver on.
In my video series, Food Marketing Lies, I show you some of these products and discuss how to read labels properly so that you will not be fooled by slick advertising.
I hope you enjoy my first video!